Cooperation Terms

1. What these terms cover#

These Cooperation Terms govern every cooperation arranged on Vereel between a Brand and a Creator, and the payments connected with it. They apply together with the Platform Terms, and the terms defined there have the same meaning here.

A Creator accepts these terms each time they apply to an offer. A Brand accepts them each time it kicks off a campaign. Each cooperation is governed by the version accepted for it, even if a later version is published.

The offer describes what a particular cooperation involves: the content required and the platforms, the compensation, any product, service, event or tickets, and any dates or instructions. The offer and these terms together make up the agreement. If they conflict, these terms prevail, except for the description of the content, compensation, product, service, event and dates, which the offer defines.

2. Definitions#

• Application — a Creator's request to take part in an offer, including any rate the Creator proposes.
• Preselection — the period after the Brand accepts an Application and before the Brand kicks off the campaign.
• Kickoff — the Brand's confirmation that starts the campaign and all its cooperations.
• Cash part — the money the Creator is to receive for a cooperation: the offer's value or the rate the Creator proposed and the Brand accepted, together with any additional payment. All amounts are net (excluding VAT) unless stated otherwise.
• Non-cash part — a product, service, event access or tickets the Creator receives instead of, or in addition to, money.
• Draft — a piece of content submitted for the Brand's review before publication, one for each piece of content the offer requires.
• Platform fee — Vereel's fee for a paid cooperation (section 12).

3. Who does what#

A cooperation involves three parties:

• The Creator produces the content described in the offer, submits it for review, publishes it and marks it as advertising.
• The Brand provides the Creator with what the offer promises in kind (a product, service, event access or tickets), reviews the drafts, and pays for the cash part.
• Vereel runs the Platform and handles the cash part: the Brand pays the cash part to Vereel and receives Vereel's invoice; the Creator invoices Vereel and Vereel pays the Creator, less the platform fee.

The non-cash part is provided by the Brand directly to the Creator. Vereel is not a party to it and does not guarantee it.

The Creator performs the content obligations for the Brand's benefit, and the Brand may require their performance directly from the Creator.

4. Applying#

The Application is your offer. By applying, the Creator offers to carry out the cooperation on the terms of the offer, these terms, and any rate they propose. The Brand is not obliged to accept an Application.

Before the Brand decides, the Creator may withdraw the Application at any time.

The Brand's decision. The Brand accepts or declines an Application. The Brand may also stop accepting applications for its campaign, which declines the Applications still waiting for a decision. Applications to an offer close on the offer's apply-by date, if it has one.

Amounts are fixed on acceptance. When the Brand accepts an Application, the cash part, the platform fee and the Creator's payout for that cooperation are fixed and shown to both parties. A later change to the offer or to the fee does not change them.

5. Preselection#

When the Brand accepts an Application, the Creator is preselected. The cooperation has not started yet: until kickoff, no product is shipped or bought, no event or service is arranged, and no drafts are produced.

During preselection:

• the Creator is bound by their Application and cannot withdraw it — except as described below;
• the Brand may remove the Creator from the campaign, until kickoff or until payment for the campaign is under way;
• if the campaign has not been kicked off within 14 days of the Brand accepting the Application, the Creator may withdraw from the campaign. The Platform shows both parties the date from which this is possible. Withdrawal is refused once payment for the campaign is under way, and it cannot be undone.

A Creator who was removed, or who withdrew, cannot apply to the same offer again. Neither removal nor withdrawal during preselection gives rise to any payment or compensation.

6. When the cooperation is concluded#

The cooperation is concluded, for every preselected Creator, when the Brand kicks off the campaign.

• Barter or unpaid campaign. The campaign starts when the Brand confirms kickoff.
• Paid campaign. The campaign starts only when Vereel has confirmed receipt of the payment for the whole campaign (section 12). Leaving the payment page is not a confirmation.

At kickoff, Applications still waiting for a decision are declined. After kickoff the Brand cannot close the campaign or remove any of its Creators, and a Creator cannot withdraw. The cooperation can then end only by being performed, or as described in section 15.

7. Products, services, events and tickets#

What the Creator receives in kind, and whether it is included, is set out in the offer.

• Product shipped by the Brand. The Creator provides a complete shipping address in their settings. After kickoff, the Brand sends the product and confirms this on the Platform; the Creator confirms receipt. Unless the offer says otherwise, the product becomes the Creator's property on receipt and does not have to be returned.
• Product not included. The Creator buys the product at their own cost and confirms the purchase on the Platform. Any reimbursement must be part of the offer's cash part.
• Service or presence. The parties arrange the details — date, place and scope — in the Platform's chat, and the Brand confirms the arrangement on the Platform.
• Event and tickets. Where tickets are included, the Brand sends them and confirms this; the Creator confirms receipt.

A Brand that has not provided what the offer promises in kind cannot require the Creator to deliver the content that depends on it.

8. Drafts and review#

Submitting. After kickoff — and, where a product, service, event or tickets are involved, after receiving them — the Creator submits a draft for each piece of content the offer requires. Unless the offer states other dates or the parties agree otherwise in the Platform's chat, the Creator submits the first drafts within 14 days of kickoff or of that receipt, whichever is later. On a paid campaign, drafts can be submitted only once the payment has been confirmed.

Reviewing. The Brand reviews each draft on the Platform within 7 days of its submission and either accepts it or rejects it with remarks. A rejection must state what needs to change and must be based on the offer — the content required, its instructions, or the law — not on requirements the offer did not contain.

Correcting. The Creator submits a corrected draft in place of a rejected one. A rejected draft and its remarks remain visible to both parties. An accepted draft is final and cannot be replaced.

Instructions in the offer. Where the offer states that the Brand provides the text or hashtags, the Creator uses them. The Brand is responsible for the accuracy and lawfulness of any claims, text or hashtags it provides.

9. Publication#

When all drafts have been accepted, the Creator publishes the accepted content on the account and platforms named in the offer, and submits a link to each publication on the Platform. Unless the offer states another date or the parties agree otherwise in the Platform's chat, the Creator publishes within 7 days of the last draft being accepted.

The Creator keeps each publication available on their account for at least 30 days, and does not edit it in a way that changes its message or removes its advertising label.

Vereel may import statistics for published content from the platform on which it was published and show them to the Brand. These statistics come from that platform and Vereel does not guarantee them.

10. Marking content as advertising#

Content produced in a cooperation is advertising, including where the Creator receives only a product or service. The Creator marks it clearly and visibly as advertising, in the language of the publication, in line with applicable law and the guidance of the Polish consumer protection authority (UOKiK) — for example "reklama", "materiał reklamowy" or "współpraca reklamowa z [brand]" — at the start of the publication, and uses the platform's paid partnership label where the platform offers one.

The Brand must not ask the Creator to hide or weaken the advertising label, or to present the content as an independent opinion. Both parties are responsible for complying with the law on commercial communications.

11. Rights to the content#

The Creator retains copyright in the content. On publication, the Creator grants the Brand a non-exclusive licence to the published content, and to the accepted drafts of it, on the following terms:

• duration: 12 months from publication;
• territory: worldwide;
• use: sharing and reposting the published content, and publishing the accepted content, on the Brand's own social media profiles and its own website, with the Creator credited where the medium allows;
• not included: using the content in paid advertising (including promoting it from the Brand's own profiles or from the Creator's profile), altering it beyond changes of format or length that do not change its message, or passing it to third parties — each of these requires the Creator's separate consent, which the parties may give in the Platform's chat.

The compensation for the cooperation includes payment for this licence. An exclusive licence or a transfer of copyright requires a separate agreement in written form.

The Creator confirms that the content does not infringe anyone's rights, that they hold the consents of people whose image appears in it, and that any music, footage or other material in it may be used for commercial purposes.

12. Payments: platform fee and the campaign charge#

The platform fee is 10% of the cash part of a cooperation. It is deducted from what the Creator receives; it does not increase what the Brand pays. No fee applies to the non-cash part. A barter cooperation with no cash part carries no fee.

What the Brand pays. For a paid campaign, the Brand pays Vereel the total of the cash parts of all Creators accepted for the campaign, in the offer's currency. For campaigns in Polish zloty, Polish VAT at 23% is added to that net total. The Platform shows the net total, the VAT and the gross amount before the Brand confirms kickoff.

Paying. The Brand pays through the payment methods the Platform offers for the amount and currency — such as a payment card up to a limit, Przelewy24, or a bank transfer — processed by Stripe, or by a bank transfer to Vereel's account where the Platform instructs it. A payment counts as made when Vereel has confirmed receipt of the full amount.

Changes before payment. If the list of accepted Creators changes before payment is confirmed, the pending payment is cancelled and the Brand is shown a new total.

Invoice. Before paying, the Brand provides complete invoicing details in its settings. Vereel issues its invoice for the campaign to those details; for transactions subject to it, the invoice is issued through the Polish National e-Invoicing System (KSeF). The invoice may follow the payment.

No cancellation after kickoff. Once the campaign has been kicked off, the payment is not refundable except as set out in section 14.

13. Payments: the Creator's payout#

When. The Creator is paid for a cooperation once all its content has been accepted and published and the links have been submitted, and the Creator has attached their invoice on the Platform.

How much. The payout is the cash part less the platform fee — the net amount shown on the cooperation. The Creator's invoice is made out to Vereel, using the company details given in section 1 of the Platform Terms, for that net amount plus VAT where the Creator is a VAT payer.

How. Vereel checks the invoice and pays by bank transfer to the account stated on the invoice. Vereel may ask for a corrected invoice where the one attached does not match the cooperation or the law.

Taxes. Each party is responsible for its own taxes and social security contributions arising from the cooperation, including on the value of any product or service received — except where the law requires Vereel to calculate and withhold them as the payer. A Creator who does not run a business provides the details Vereel needs to meet such obligations.

14. Refunds#

After kickoff, Vereel refunds the Brand, in whole or in part:

• the part of the payment attributable to a Creator whose cooperation will not be performed for reasons attributable to that Creator (their cash part plus the VAT charged on it), where that Creator has not been paid for it;
• any amount paid twice, paid in excess, or paid for a campaign that did not start;
• any other amount where the law requires a refund.

Where a cooperation was performed only in part, Vereel decides the amount of the refund and of the Creator's payout in proportion to what was performed, after hearing both parties. Refunds are made to the payment method used, or by bank transfer to the Brand's account.

15. When something goes wrong#

Tell us. A party whose cooperation is not being performed — content not delivered, a product or tickets not provided, a publication removed early — should first raise it with the other party in the Platform's chat and then, if it is not resolved, tell Vereel through the Vereel Support conversation.

What Vereel does. Vereel does not act as mediator between the parties. It may ask both parties for information and, on that basis, decide what happens to the cash part it handles: whether to pay the Creator, refund the Brand (section 14), or both in part. Vereel may also take the measures described in the Platform Terms.

Release from obligations. A Creator whose Brand has not provided what the offer promises in kind within a reasonable time after kickoff, despite being asked in the Platform's chat, is released from the content obligations of that cooperation. A Brand is released from the cash part attributable to a Creator who, despite being asked, has not delivered the content.

Other claims. These rules do not limit the parties' claims against each other under the law, in particular in relation to the non-cash part.

Circumstances beyond control. A party is not responsible for a delay or failure caused by circumstances it could not foresee or prevent, as long as it tells the other party promptly in the Platform's chat.

16. Confidentiality#

Information shared in a cooperation that is not public — such as briefs, unreleased products, launch dates and the amounts agreed — must be kept confidential by the party receiving it and used only for the cooperation. This obligation lasts until the information becomes public, and in any case for 2 years after the cooperation ends. It does not prevent disclosure required by law.

17. Communication and dealing outside Vereel#

The parties communicate about a cooperation through the Platform's chat. Changes to what the offer requires — for example, dates or the content — bind both parties when they are agreed in that chat.

The parties must not agree to pay or receive payment for a cooperation arranged on Vereel outside the Platform, or to replace it with a direct arrangement to avoid the platform fee. Doing so is a breach of these terms and of the Platform Terms.

18. Final provisions#

Vereel's liability to the parties is governed by the Platform Terms. Vereel does not guarantee the reach, engagement or sales results of any content.

These terms are governed by Polish law, as described in the Platform Terms. They are available in Polish and English; if the versions differ, the Polish version prevails.