Influencer marketing was broken.
We fixed it.
Vereel started because the people building it had lived both sides of the problem — brands wasting weeks sourcing creators, and creators chasing unpaid invoices for months. We built the platform we wished existed.
What brands were putting up with
Before Vereel, running an influencer campaign meant accepting a long list of frustrations as the cost of doing business.
Sourcing took weeks
Finding the right creator meant days of manual research, dozens of cold DMs, and most of the time — no reply. Campaigns got delayed before they even started.
No way to verify creators
Follower counts are easy to fake. Without real audience data or a work history, brands were flying blind — paying for reach that didn't exist.
Money lost with nothing to show
Paying upfront was the norm. Some creators disappeared after receiving payment. Others delivered content so off-brief it was unusable. There was no recourse.
Chaos across too many tools
One spreadsheet for contacts, another for contracts, email for briefs, DMs for feedback, a bank transfer for payment. Every campaign was a coordination nightmare.
Endless revision cycles
Without a structured review process, content feedback lived in email threads. Revisions got lost. Final approvals took longer than the content itself.
No performance visibility
After a campaign ended, brands had no centralised record of what worked. Choosing creators for the next campaign meant starting from scratch every time.
What creators were putting up with
Creators were expected to absorb all the risk — unpaid work, late payments, and zero infrastructure to protect them.
Chasing brands who ghost
Creators spent hours pitching brands, crafting proposals, and following up — only to hear nothing. The unpaid labour of outreach ate into time that should have gone to content.
Invoices paid weeks late — or never
Handshake deals meant payment depended entirely on the brand's goodwill. Some paid months late. Some didn't pay at all. Creators had no leverage and no protection.
Vague briefs, endless revisions
Brands with unclear expectations would approve a concept verbally, then reject the final content. Creators redid work for free with no contractual basis to push back.
No way to build a track record
Without a verified portfolio, every pitch started at zero. Creators couldn't prove their value to new brands — past successes lived only in screenshots and testimonials.
Middlemen taking big cuts
Talent agencies and influencer networks charged 20–30% commission on every deal. Creators did all the work and kept a fraction of the fee.
Deals scattered across platforms
One brand in email, another in Instagram DMs, a contract in Google Drive, a payment via PayPal. Managing multiple cooperations was a part-time job in itself.
We heard these complaints enough times to build solutions
Four principles that shape every product decision
Trust first
Every creator on Vereel is verified. Every payment is protected. We built trust into the infrastructure, not the fine print.
Speed over process
Campaign live in 5 minutes. Applications within hours. We remove bureaucracy so you can focus on creative work.
Quality over volume
We don't chase creator count. We focus on matching brands with creators whose audience actually cares.
Fair for both sides
Creators get paid on time, every time. Brands get the content they paid for. Neither side takes a leap of faith.
See it for yourself
Join the brands and creators already running campaigns on Vereel.