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How it works

One platform. From offer to publication.

From posting an offer to publishing content on social media — the whole campaign in one place, with every step recorded.

  1. I

    Offer

    Brands post a cooperation offer in a five-step wizard. Creators filter offers by compensation, type and platform.

  2. II

    Creators apply

    Creators apply with their own rate and accept the Cooperation Terms. A transparent process — no more “what did we actually agree?”

  3. III

    Kickoff & drafts

    Brands accept creators and kick off the campaign; creators then submit a draft of each piece of content, which the brand accepts or sends back with remarks.

  4. IV

    Publish & track

    Creators publish and submit links, results are imported automatically, and Vereel pays each creator against their invoice. All laid out clearly.

Our idea

Built for both sides of the collaboration.

For Brands

Spend less time chasing creators. More time launching.

Vereel speeds up your marketing — replacing dozens of emails, DM threads, and invoices from unreliable creators.

  • Post an open offer that verified creators apply to
  • Verified reach and real creator-community engagement
  • Cooperation automation — no unnecessary process
  • Campaign results imported from Instagram's API
  • One payment and one invoice per campaign
For Creators

Get paid fairly — by Vereel, for brands you actually like.

Focus on creating, not chasing cooperations. Browse offers from brands that fit your audience, aesthetic and rates, and apply in minutes.

  • Set your own minimums — apply with your own rate
  • Paid by Vereel after publication, against your invoice
  • Paid campaigns are funded before you start work
  • You keep your copyright — brands get a limited, non-exclusive licence
  • Verified status once Vereel verifies your Instagram connection
Why Vereel

We've redefined influencer marketing.

Most platforms mean high fees and demand huge ad budgets. We give small businesses and nano- and micro-influencers a real chance.

Creators with verified profiles and reach

Every creator connects an Instagram professional account that the Vereel team verifies, and their statistics come straight from Instagram's API. No mystery numbers, no screenshots.

01 — TRUST

A transparent cooperation process

Know the scope of work, apply with your own rate, and work under the Cooperation Terms both sides accept — every step recorded on the cooperation.

02 — CLARITY

Funded before work starts

The brand pays for the campaign to Vereel before a creator begins. Vereel pays the creator after the content is published and the creator's invoice is attached.

03 — SAFETY

Results from the source

Views, reach, likes, comments, saves and more for every published post, imported from Instagram's official API. No more screenshot Excel rituals.

04 — DATA

One brief, many creators

Publish a campaign once and review every application in one place, however many creators apply. Built for scale, priced for solo brands.

05 — SCALE

Global, on local terms

Run a campaign from Lisbon to LA — creators from small towns and household names alike. Vereel cooperations, local and global.

06 — REACH
By the numbers

A marketplace built on trust, with rules you can check.

No vanity numbers — just how the platform works.

10%
Flat platform fee, on paid cooperations only
0%
Fee on barter cooperations
Up front
Brands fund campaigns before creators start
Instagram API
Source of every creator statistic
Vereel in brief

One place for the whole cooperation — from the first offer to the final payout.

Clear Cooperation Terms for both sides

1
Invoice for the whole campaign
2
Languages — English and Polish
3
Offer types — product, service and event
5
Steps to publish a campaign
FAQ

Questions? See the FAQ.

Still have doubts? Contact us — we'll reply as soon as possible.

How does Vereel verify creators?

Before a creator can apply, they connect their Instagram account through Instagram's official login and the Vereel team verifies it. Profile and audience statistics are then imported straight from Instagram's API rather than supplied by the creator, so what a brand sees comes from the platform itself.

How much does it cost?

Vereel charges a flat 10% on the cash part of paid cooperations, and no other fees — no subscription is needed. The fee comes out of what the creator receives, so the brand pays the rates agreed in the campaign (plus 23% VAT on PLN campaigns) and nothing more. Barter with no cash carries no platform fee, and creating an account and publishing a campaign are free.

Can I run a campaign with multiple creators at once?

Yes. You publish one campaign with a single brief, and any number of verified creators can apply. You accept or decline each application individually; accepted creators are preselected, and when your roster is ready you kick off the campaign for all of them at once — all from one dashboard.

What happens if a creator misses a deadline?

Unless the offer sets its own dates or you agree others in the cooperation chat, the Cooperation Terms give the creator 14 days from kickoff (or from receiving the product) to submit the first drafts, and 7 days to publish after the last draft is accepted. If a deadline slips, raise it in the chat first, then with Vereel Support. Vereel doesn't mediate, but it decides what happens to the campaign money it holds — including refunding the brand a creator's share when their cooperation isn't performed.

Does Vereel handle invoicing & tax?

Invoicing, yes: Vereel invoices the brand for each paid campaign, and each creator invoices Vereel for their payout. Taxes are each party's own responsibility — including on products received in barter — except where the law requires Vereel to withhold tax as the payer.

Which platforms are supported?

Instagram, with statistics imported automatically from Instagram's official API — profile reach, engagement and per-post results, so nobody has to assemble a screenshot deck. Other platforms are not supported yet.

Ready to collaborate on a higher level?

Post an offer in under three minutes, or apply as a verified creator. We'll take it from there.